The Marketing Plan describes the type of brand [Company Name] seeks to create and the Company’s planned promotions and pricing strategies.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering high-quality, unique fashionable clothing
- Rotating clothing to always offer clothing for the proper season geared towards gift-giving
- Providing excellent customer service
[Company Name] expects its target market to be women in the U.S. aged 25-44 with disposable income. The Company’s promotions strategy to reach these individuals includes:
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].
[Company Name] will initially advertise in newspapers and sponsor fashion and chairty events in order to gain awareness.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.
Before opening the store, [Company Name] will organize pre-opening events to create buzz and awareness for [Company Name].
[Company Name] will utilize an existing client book and begin to capture email addresses at various events and directly through their website. Newsletters will be sent out at the beginning of each month and include updates about the collection, new postings on the company blog, behind the scenes materials and other brand related information.
Fashion shows are generally events where a collection premieres, designer launches, and new runway trends are shown, and are thus the most connected and widely attended events for the Company’s targeted members.
The most well known fashion show is the New York Fashion Week, now known as Mercedes-Benz Fashion Week, which expands globally each season.
[Company Name] pricing will be appropriate for the high quality and level of service associated with the store. Pricing will be on par with Helmut Lang.