Fashion Business Plan Template [Updated 2024]

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I. Executive Summary

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name], is a Bohemian-inspired clothing brand emphasizing chic, urban designs that highlight the wearer’s playful and artistic side. Our clothing line will be sold in select specialty boutiques on the East Coast and then expand into wholesale to reach a greater number of stores and, eventually, department stores. It will also aim to sell via ecommerce on third party sites and will explore the incorporation of an ecommerce platform on its own site later in the year.

Products and Services

[Company Name] will offer a women’s clothing line that is exquisite and sophisticated, as well as practical and wearable. [Company Name] provides chic and effortless style. [Company Name] offers a full range collection where each piece is special individually. [Company Name] creates timeless pieces that can be worn for years; combined with basics or trends.

Customer Focus

[Company Name] will primarily serve women aged 25-44 with disposable income. The demographics of these customers are as follows:

  • 150 million women in the U.S.
  • Average income of $54,700
  • 38.9% married
  • 49.6% in Mgt./Professional occupations

Management Team

[Company Name] is led by [Founder’s Name] who has been in the clothing business for 20 years. While [Founder] has never started a clothing line herself, she was an assistant to a fashion designer previously. As such [Founder] has an in-depth knowledge of the fashion business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Success Factors

[Company Name] is uniquely qualified to succeed for the following reasons:

  • [Company Name] provides high fashion, quality and affordability all at once. Much of designer fashion has shifted towards mass production. With an increasing desire to differentiate, especially through attire, young affluent individuals are looking to brands that provide the same level of quality as the traditional high-end brands, but with designs that are not commonly found everywhere.
  • With many point of sale options, [Company Name] will be highly convenient to a significant numbers of shoppers.
  • The management team has a track record of success in the fashion and clothing business.
  • The fashion industry is a proven business and has succeeded throughout the United States.

Financial Highlights

[Company Name] is currently seeking $200,000 to launch.Specifically, these funds will be used as follows:

  • Office/Workspace Design & Build-out: $85,000
  • Equipment: $65,000
  • Working capital: $50,000 to pay for supplies, marketing and salaries until [Company Name] reaches break-even.

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%
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