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Fashion Business Plan Template [2020 Updated]

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II. Company Overview

Who is [Company Name]?

[Company Name], is a Bohemian-inspired clothing brand emphasizing chic, urban designs that highlight the wearer’s playful and artistic side. Our clothing line will be sold in select specialty boutiques on the East Coast and then expand into wholesale to reach a greater number of stores and, eventually, department stores. It will also aim to sell via ecommerce on third party sites and will explore the incorporation of an ecommerce platform on its own site later in the year.

[Company Name]will offer a women’s clothing line that is exquisite and sophisticated, as well as practical and wearable. [Company Name]provides chic and effortless style. [Company Name]offers a full range collection where each piece is special individually. [Company Name]creates inimitable pieces that can be worn for years; combined with basics or trends.

[Company Name] was founded by [Founder’s Name]. She started creating and making dresses at the age of 12. Growing up in Amsterdam and the South of France, she devoted herself solely to fashion design. She has also collaborated with major brands such as Ralph Lauren. From her world travels, she fell in love with the chic Bohemian style. All designs are world-inspired and European-influenced with a Bohemian twist.

[Company Name]’s History

[Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected three initial manufacturing locations and is currently undergoing due diligence on each property to assess which will be the most profitable location for operations.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo and website located at www…
  • Determined the list of products to be offered
  • Determined equipment and inventory requirements
  • Identified 20 potential suppliers

[Company Name]’s Products

Below is [Company Name]’s initial list or product categories. Where appropriate, items are offered for Infant, Toddler, and Pre-School ages.

  • Tops (long sleeve and short sleeve)
  • Bottoms (pants, skirts, skorts, shorts)
  • Sleepwear
  • Swimwear
  • Accessories
  • Shoes
  • Sweaters
  • Jeans
  • Dresses
  • Outerwear
  • Skirts
Fashion Business Plan Template [2020 Updated]
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