Tow Truck Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a passenger tow truck company located in [Location]. Our primary service is to help stranded travelers and commuters transport their vehicle to where it needs to go. We also offer limited roadside services, such as jumpstarts, tire changes, and lockouts. Any traveler or commuter in need of help can depend on us for high-quality services and excellent customer service.

[Company Name] is led by [Founder’s Name], who has worked as a tow truck driver for [x] years. He has a passion for helping stranded commuters and travelers with their vehicles and providing emergency roadside services. However, he saw some flaws in his prior employers’ business models that kept him from fully helping his customers. Therefore, he decided to use his connections and experience to start a tow truck business of his own.

[Company Name]’s History

[Founder’s Name] incorporated [Company Name] on [date of incorporation] and found a potential commercial location soon after. The business is currently being run from [Founder’s Name]’s home, but once the lease on [Company Name]’s commercial location is finalized, all operations will be run from there.

Since incorporation, the company has achieved the following milestones:

  • Found a commercial location and signed a Letter of Intent to lease it
  • Developed the company’s name, logo, and website located at [website]
  • Found potential tow trucks to purchase
  • Began recruiting key employees with experience in the tow truck industry

[Company Name]’s Products/Services

[Company Name] offers emergency tow services to residents and travelers commuting around the [Location] area. Our tow truck drivers can help customers transport their broken-down passenger vehicles to their homes, mechanics, or any other location they need to get to.

We also offer roadside services such as:

  • Gas delivery
  • Jumpstarts
  • Tire changes
  • Lockouts
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