IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [Location] and its surrounding areas. Since most residents own at least one vehicle, we expect many individuals will require our services at some point. We will also serve any travelers visiting the area.
Customer Segmentation
[Company Name] will primarily target the following three customer segments:
- Commuters: Our primary customer segment will be local residents who have to commute around town each day. Accidents and vehicle breakdowns are common, so we expect this to be our largest customer segment.
- Travelers: We will also market ourselves to individuals traveling around or through [Location]. We will do our best to collaborate with insurance companies and rental companies to make the process as easy as possible for this customer segment.
- Customers of local insurance companies: We will partner with local auto insurance agents and provide our services to their customers at a discounted rate. This will help us get steady clients if our other marketing channels are ineffective.
