V. Competitive Analysis
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Direct & Indirect Competitors
Tax Preppers is a value CPA and consulting firm headquartered in [Location]. It offers audit, tax, accounting, and advisory solutions to nonprofit organizations, commercial companies, and wealthy individuals/estates. The Company has a sincere approach to business and service excellence, and has built a thriving 300 member firm.
As one of the largest local CPA firms in the US, Tax HD is consistently ranked among the top 25 accounting firms in the US. Tax HD provides services like corporate tax planning and compliance, assurance and accounting, estate and gift tax planning, litigation support, succession planning, and valuation.
Founded in 1918, Tax Pros is a full-service certified public accounting firm based in [Location]. This well-established accounting practice offers an array of services across the state of [Location 2]. While the core practice areas of Tax Pros include auditing, planning, and compliance, the staff of professional accountants delivers a suite of more specialized accounting services.
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name] is centrally-located in the town, which provides ease of access for customers. We are located between the retail and business districts, making us more accessible to a larger customer base.
- Competitive pricing: [Company Name]’s pricing is more affordable than its closest competitors, due to its streamlined service offerings.
- Management: Our management team has years of tax preparation experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.