IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve individuals, as well as businesses and nonprofits. These clients are segmented by adjusted gross income, or tax bracket:
- Individuals with income between $30,000 and $75,000
- Individuals with income of $75,000 and up
- Businesses
- Nonprofit organizations, government agencies, and other
The following numbers of businesses operate within 25 miles of our headquarters:
| Total Businesses | 38,124 |
|---|---|
| Forestry, Fishing, Hunting, and Agriculture Support | 0.29% |
| Mining | 0.35% |
| Utilities | 0.23% |
| Construction | 9.64% |
| Manufacturing | 4.16% |
| Wholesale Trade | 5.62% |
| Retail Trade | 14.54% |
| Transportation and Warehousing | 2.83% |
| Information | 1.81% |
| Finance and Insurance | 6.56% |
| Real Estate and Rental and Leasing | 4.75% |
| Professional, Scientific and Technical Services | 11.36% |
| Management of Companies and Enterprises | 0.69% |
| Admin, Support, Waste Mgt, Remediation Services | 5.15% |
| Educational Services | 1.20% |
| Health Care and Social Assistance | 10.80% |
| Arts, Entertainment and Recreation | 1.66% |
| Accommodation and Food Services | 8.59% |
| Other Services (Except Public Administration) | 9.78% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Individuals with income from $30,000 to $74,999: this is the group most likely to use industry services. A high proportion of families in this range have the technical knowledge and education to do their own taxes, but many opt for industry services to guarantee accuracy and maximize their chances of a refund.
- Individuals with income of $74,999 or more: this segment is more likely to have complicated taxes, with factors such as home ownership and investment income.
- Businesses: small businesses are more likely to use tax preparation services than large corporations, as large corporations tend to use accounting services for tax prep along with a wider range of financial services.
