I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new residential remodeling business located in [Location]. We can remodel any part of a home, including bathrooms, kitchens, interiors, and exteriors. We also provide services to update homes so that homeowners can age in place safely. [Company Name] strives to be the best remodeling business in the area, focusing on customer service and maintaining long-term relationships.
At [Company Name], we believe that every customer deserves to live in their dream home. Our expert contractors will work with customers to design and create the perfect spaces that will make their current home their dream home. With [X] years of experience, we can take on any remodeling project and create any space that our customers desire.
Services Offered
[Company Name] offers a variety of residential remodeling services. Some of these services include:
- Kitchen and cabinetry remodeling
- Bathroom remodeling
- Interior remodeling
- Roof remodeling
- Exterior remodeling
- Whole house remodeling
- Aging-in-place remodeling
Customer Focus
[Company Name] will primarily serve homeowners living within a 30-mile radius of our centrally-located office. The community of [Location] has a large number of aging homes in need of updates and remodeling services. The demographics of this area are as follows:
- 85,023 residents
- 42% married
- 35% with children under 18
- 55% homeowners
- Median age of 39
Management Team
[Company Name] is led by [Founder’s Name], who has been a contractor for [X] years. Throughout this time, he has worked on and overseen a variety of remodeling projects for hundreds of customers. He initially worked for local competitors but branched out on his own a few years ago. After being self-employed for a few years, [Founder’s Name] is ready to officially incorporate his business and hire several other contractors and employees who can help expand the business and clientele.
[Founder’s Name] has worked in the industry long enough to gain an in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). He also already has a starting customer base to provide revenue for the company.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- The company will be providing a valuable service for homeowners who need to remodel their homes.
- [Founder’s Name] has a track record of success in the remodeling industry and already has a loyal client base.
- [Company Name] will provide high-quality remodeling services for a moderate price.
Financial Highlights
[Company Name] is currently seeking $550,000 to launch. Specifically, these funds will be used as follows:
- Store design/build: $150,000
- Vehicle purchase and maintenance: $100,000
- Equipment and initial supplies: $150,000
- Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
