VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering high-quality party supplies and gear
- Offering a central location in the downtown area
- Providing excellent customer service
Promotions Strategy
[Company Name] expects its target market to be residents within a 20-mile radius of its location. The company’s promotion strategy to reach these customers includes:
Social Media
[Company Name] will invest heavily in a social media advertising campaign. [Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.
Website/SEO
[Company Name] will invest heavily in developing a professional website that displays all of the products in our store. It will also invest heavily in SEO so that the company’s website will appear at the top of search engine results.
Direct Mail
[Company Name] will blanket neighborhoods surrounding its location with direct mail pieces. These pieces will offer discounts and promotional incentives for people to visit our store.
Ongoing Customer Communications
[Company Name] will publish a monthly email newsletter to tell customers about promotions, events, and discounts.
Billboard Advertising
We will drive attention toward [Company Name] by leasing a billboard alongside [route or highway]. Advertising on heavily traveled commute routes is an opportunity to alert large numbers of individuals who need party supplies to our opening.
Publications
The company will also invest in advertising in selected local and national publications such as magazines, newspapers, and other publications to build brand awareness and draw in new customers.
Pricing Strategy
[Company Name]’s pricing will be moderate and on par with competitors so consumers feel they receive great value when renting our party supplies.
