IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [Location] and its surrounding areas.
The community has a much higher median salary than most cities, which shows that many residents have the disposable income to spend on parties and events. Furthermore, the community is full of families looking for amazing party experiences that include high-quality supplies, gear, and activities. Therefore, numerous customer segments would be interested in our products.
Customer Segmentation
[Company Name] will primarily target the following customer segments:
- Families: Families often plan many special events throughout the year, including birthday parties, reunions, holidays, and other special occasions. Therefore, we will ensure to make our marketing family-friendly and showcase all the typical gear that would be rented for these occasions.
- Small Corporations: Small businesses often set up special events for team building, meetings, and corporate gatherings. We will offer a wide selection of professional supplies and decor that will accommodate this segment.
- Mstrong>Affluent Residents: Planning a party can be expensive. So although we work hard to price our rentals affordably, we still expect most of our customers to belong to the upper middle or affluent classes of [Location].
