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Music Business Plan Template [2020 Updated]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located at [insert location here] is a new, independent music business focusing on alternative rock music.

We seek to find and sign up-and-coming alternative rock bands based in the New York region. By finding underground talent and improving their marketing and appeal to a broader music audience, we will be able to build a stable of artists with significant customer bases. This will translate into significant sales of music (CDs, MP3s), concert tickets, and related products (e.g., merchandise.

[Company Name]’s History

[Founder’s Name] conceived [Company Name] on [Date] after years of attending alternative rock concerts in the New York metro region and seeing the massive increase in attendance to most events.

[Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

The business is currently being run out of [Founder’s Name] home office, but once the lease on [Company Name]’s retail location is finalized, all operations will be run from there.

Since incorporation, the company has achieved the following milestones:

  • Found office space and signed Letter of Intent to lease it
  • Developed the company’s name, logo and website located at www…
  • Created the mission statement
  • Determined equipment requirements
  • Began discussions to sign key alternative rock bands

[Company Name]’s Products& Services

[Company Name] will develop the following products for sale to consumers:

  1. Music (CDs, MP3s)
  2. Merchandise (shirts, hoodies, posters, etc.)
  3. Concert tickets

To the music artists it signs, [Company Name] will primarily offer the following services.

  1. Marketing support (to build each band’s customer base)
  2. Distribution (to sell music, merchandise and concert tickets)
  3. Tour support (arranging and managing tours)
  4. Promotions (working with radio stations and other entities to promote each band).
Music Business Plan Template [2020 Updated]
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