VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
There are many medical device providers within the U.S. industry; there is only one, [Company Name], which delivers an affordable device proven to increase medication compliance.
Promotions Strategy
[Company Name] will promote its devices via the following methods:
Public Relations
[Company Name] will make a series of press releases as the company continues in phase one of growth. Each announcement will present current notes of interest, such as medical device innovations, key company personnel additions, patents received, or trademarks confirmed. Each press release will contain forward-looking statements.
Press releases will be sent to newspapers, industry newsletters and social media outlets.
Social Media
[Company Name] will build activity on Instagram, Facebook, and, in particular, LinkedIn. These media markets will help drive traffic to the website and serve as a source for new hires and competitor information.
Website
The website for [Company Name] will be primarily an introduction to the corporation, with successive pages demonstrating pictorial examples of its device improvements, concept models and CAD-drawn samples. A “From the Bench” article written by one of the founders shall be dropped monthly to add to reader interest.
Partnerships
[Company Name] will partner with various philanthropic organizations in giving to charitable causes, including those that support the medical device industry. This effort will create potential target markets, as well as serve as a way of giving back to the customers served.
Medical Device Trade Shows
[Company Name] shall be represented at booths at national industry trade shows, where the company will be highlighted via video presentations and examples of its devices.
Medical Conferences
[Founder’s Name] and [Founder’s Name] shall both serve as company representatives on expert panels or in seminars. They will represent [Company Name] as industry leaders and as experts within the medical device industry.
Pricing Strategy
The pricing strategy for [Company Name] will be based on models that conform to the pharmacies, physicians’ offices, caregivers and patients who purchase the devices.
