Medical Device Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the entire United States, targeting several customer segments within that market.

The largest market is retail pharmacies. There are 828,738 pharmacies in the U.S., as of 2022. Pharmacy and drug store staff members typically assist in recommending products to potential customers, as well.

The end consumers are the patients who take prescription medications. They include patients who take medication for chronic conditions, as well as those with acute conditions.

Customer Segmentation

The customers of [Company Name] can be segmented into primary and secondary segments.

Primary Customers:

  • Chain Pharmacies
  • Independent Pharmacies
  • Hospital Pharmacies
  • Online Medical Product Retailers

Secondary Customers:

  • End Consumers
  • Caregivers
  • Home Health Care Providers
  • Physicians
  • Families of Elderly and Disabled Patients
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