IV. Customer Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will primarily serve small to midsize companies across the United States. There are numerous startup businesses or organizations that have been in business for at least 2 years that have already achieved profits exceeding at least $2 million. These companies are in industries such as pharmaceuticals, technology, real estate, or retail.
Customer Segmentation
The Company will primarily target the following three customer segments:
- Pharmaceutical companies: pharmaceutical companies usually have healthy balance sheets and if managed correctly, are very profitable and sustainable.
- Real estate ventures: one of the most stable industries is real estate and there are numerous ventures that are acquiring and/or building land, multi-family housing, and industrial buildings.
- Technology companies: Tech companies are riskier companies to invest in, but with the proper oversight, can be very profitable.
