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Etsy Business Plan Template [Updated 2022]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name], is an e-commerce company that owns a shop under the Etsy platform. The Company retails high-quality handmade and vintage items, as well as craft supplies. The Company aims to become one of the highest-selling shops on the Etsy platform in the United States.

Products Served

[Company Name] will provide the following products:

  • Jewelry
  • Bags
  • Clothing
  • Home Décor

Customer Focus

[Company Name] will serve individuals who shop online. The Company will primarily offer its products to:

  • Millennial Women
  • Gen X Women
  • Gen Z Women

Management Team

[Company Name] is led by [Founder’s Name], who has been crafting jewelry and décor for over [xx] years. While [Founder] has never sold her products on an ecommerce platform, she has a loyal and rapidly growing following. She will have the help and support of her business partner, [Insert Name], who will handle the marketing and admin tasks for the company.

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

  • There has been significant growth in general demand for unique, handcrafted jewelry and décor over the past few years. In addition, [Founder’s name] is a maker with some notoriety, and her clients have provided highly positive feedback pointing towards a national demand for her products.
  • The management team has a track record of success in the e-commerce business.
  • Easy access to the internet will be a major success factor for the company.
  • The e-commerce business is a proven, successful business in the United States.

Financial Highlights

[Company Name] is currently seeking $200,000 to launch its shop on the Etsy platform. Specifically, these funds will be used as follows:

  • Professional photography and listing service: $10,000
  • Working capital: $190,000 to pay for marketing, salaries, equipment and supplies until [Company Name] reaches break-even.

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%
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