IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [location] and its surrounding areas. The area we serve is populated mostly by the middle and upper classes; as a result, they have the means to pay for higher quality service and are looking for esthetician services somewhere between the deep discounters and the top-end luxury brands.
The Company will primarily target the following three customer segments:
- [Founder’s Name]’s current client base: [Founder’s Name] has developed an extensive client base through her years working at local salons and spas. Therefore, she will market to this client base first to win them over to her new company.
- Millennials: Millennials are currently at an age where they are raising families and reaching the peaks of their careers. Therefore, they are experiencing incredible stress and other factors that may be affecting their skin. They will be eager to work with a skilled esthetician who can help restore their skin’s health.
- Women: Traditionally, women utilize esthetician services more than any other gender. Therefore much of our marketing will target women of all ages, from high school and college students to women entering their golden years.