Esthetician Business Plan Template [Updated 2023]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new independent esthetician business located in [location]. [Company Name] will offer a variety of skin care services to help customers feel renewed and youthful, including facials, chemical peels, and cryotherapy. Customers will enjoy the relaxing atmosphere of our small spa as well as the attention and care that goes into every appointment.

[Company Name] is led by [Founder’s Name], who has been an esthetician for [X] years. During this time, she provided numerous services while working for local spas and salons, and therefore, has a plethora of experience to help her customers with all their skin care needs. She also has been in the business long enough to know the operations and business management sides of the industry, which will prove valuable to the business.

[Company Name]’s History

[Founder’s Name] incorporated [Company Name] on [date of incorporation] as an S-corporation. The company is currently being run out of [Founder’s Name]’s home office but will move to a commercial location once the lease has been finalized.

Since incorporation, the company has achieved the following milestones:

  • Found a commercial space to use as a small spa and signed a Letter of Intent to lease it
  • Developed the company’s name, logo, and website located at [website]
  • Hired an interior designer for the decor and furniture layout
  • Determined equipment and fixture requirements

[Company Name]’s Products/Services

[Company Name] aims to be the go-to business for all one’s skin care needs. To accomplish this, [Company Name] will provide numerous services to help clients renew their skin and health. Some of our initial products and services include:

  • Facials
  • Waxing services
  • Chemical peels
  • Microdermabrasion
  • Cryotherapy
  • Microneedling
  • Body wraps
  • Eyebrow tinting
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