II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name] is a new edibles shop located in the heart of [location]. Our shop provides a wide variety of edible products that will appeal to a large demographic, including gummies, baked goods, and chocolates. In addition to selling handcrafted edible products that we make in our store, we aim to provide the best customer service in the industry and create a welcoming environment for everyone interested in our products. Whether someone is trying edibles for the first time or is coming back for their favorite product, we guarantee that they will leave the shop satisfied.
[Company Name]’s History
[Company Name] is run by [Founder’s Name], who has been in the edibles business for [X] years. He previously managed a cannabis shop but noticed that the shop was located in an undesirable location. He also believed that the shop did not sell a wide enough variety of edible products, which were extremely popular. So, he decided to start his own edibles store that would be in a more convenient location and offer a greater variety of options.
He has spent the past year researching recipes and testing his products. After creating a perfect initial line of edible products, [Founder’s Name] incorporated [Company Name] on [date of incorporation]. He has been primarily running the business online from his home but has found a potential retail location to start selling products in-store. Once the lease is approved, all operations will run from there.
Since incorporation, the company has achieved the following milestones:
- Found a retail location and signed a letter of intent to lease it
- Developed the company’s name, logo, and website located at [website]
- Created the initial product list
- Created the online store and began selling products
- Began developing a social media presence
[Company Name]’s Products/Services
[Company Name] provides a wide inventory of edibles that will appeal to a wide customer base. Some of our products include:
- Hard candies
- Baked goods
- Fruit chews