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Drop Shipping Business Plan Template [Updated 2022]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve households and businesses within a 100-mile radius of the business location. The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher quality services.

The precise demographics of the town in which the business resides is as follows:

 San AntonioFort Worth
Total Population1,526,097890,725
Square Miles505355
Population Density3,7892,710
Forecasted Population Change by 2014-0.02%-3.76%
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Households: The biggest consumer will be households. Households purchase the most goods online and therefore require drop shipping services for a majority of their purchases.
  • Businesses: Businesses have shifted to purchasing a majority of their supplies via ecommerce and thus require drop shipping services as well.
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