IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve households and businesses within a 100-mile radius of the business location. The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher quality services.
The precise demographics of the town in which the business resides is as follows:
| San Antonio | Fort Worth | |
|---|---|---|
| Total Population | 1,526,097 | 890,725 |
| Square Miles | 505 | 355 |
| Population Density | 3,789 | 2,710 |
| Forecasted Population Change by 2014 | -0.02% | -3.76% |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 18-24 | 3.68% | 3.52% |
| Age 25-34 | 5.22% | 4.50% |
| Age 35-44 | 13.80% | 13.91% |
| Age 45-54 | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Households: The biggest consumer will be households. Households purchase the most goods online and therefore require drop shipping services for a majority of their purchases.
- Businesses: Businesses have shifted to purchasing a majority of their supplies via ecommerce and thus require drop shipping services as well.
