I. Executive Summary
This Section's Contents
You can download our Clothing Store business plan template (including a full, customizable financial model) to your computer here.
Business Overview
[Company Name], located in [insert location here] is a new clothing store focused on upscale children’s fashions. We offer a wide variety of girl’s and boy’s clothing that reflect the latest trends. [Company Name] will offer infant, toddler and preschool aged children’s. Fashions will change with the season as well as with specific holidays and events (Christmas, Fourth of July, Back to School, etc). Gift wrapping service will be provided and gift certificates will be sold.
Products and Services
Below is [Company Name]’s initial product offerings.
- Onesies
- Bodysuits
- Tops (long sleeve and short sleeve)
- Bottoms (pants, skirts, skorts, shorts)
- Sleepwear
- Swimwear
- Accessories
- Shoes
- Sweaters
- Jeans
- Dresses
- Outerwear
Customer Focus
[Company Name] will primarily serve the residents who live within a 10 mile radius of our store. The demographics of these customers are as follows:
- 27,827 residents
- 1,750 workers (who do not live the neighborhood)
- Average income of $54,700
- 38.9% married
- 49.6% in Mgt./Professional occupations
- Median age: 34 years
Management Team
[Company Name]is led by [Founder’s Name] who has been in the retail clothing business for 20 years. While [Founder] has never run a retail store himself, he was assistant manager at another clothing store previously. As such [Founder] has an in-depth knowledge of the retail clothing business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).
Success Factors
[Company Name] is uniquely qualified to succeed for the following reasons:
- There is currently no high-end children’s clothing store in the community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
- Our location is in a high-volume area with little direct traffic, and will thus be highly convenient to significant numbers of passersby each day.
- The management team has a track record of success in the clothing business.
- The children’s clothing business is a proven business and has succeeded in communities throughout the United States.
Financial Highlights
[Company Name] is currently seeking $330,000 to launch. Specifically, these funds will be used as follows:
- Store design/build: $165,000
- Working capital: $165,000 to pay for marketing, salaries, and land costs until [Company Name] reaches break-even.
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
