Clothing Store Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Clothing Store business plan template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new clothing store focused on upscale children’s fashions. Our products are fashionable and desired by parents who want to dress their children in the latest trends. [Company Name] will offer infant, toddler, and preschool age children’s clothing. Featured fashions will change with the season as well as with specific holidays and events. Gift wrapping service will be provided and gift certificates will be sold.

[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the clothing business for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] frequented an independently-owned children’s clothing store that enjoyed tremendous success. After several discussions with the owner of the store, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.

Specifically, the customer demographics and competitive situations in the Fort Lauderdale location and in [insert location here] were so similar that he knew it would work. Furthermore, after surveying the local population, this theory was proven.

[Company Name]’s History

Upon returning from Fort Lauderdale and surveying the local customer base, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for the store.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo and website located at www…
  • Determined the list of products to be offered
  • Determined equipment and inventory requirements
  • Identified 20 potential suppliers and received preliminary interest from them

[Company Name]’s Products

Below is [Company Name]’s initial product offerings.

  • Onesies
  • Bodysuits
  • Tops (long sleeve and short sleeve)
  • Bottoms (pants, skirts, skorts, shorts)
  • Sleepwear
  • Swimwear
  • Accessories
  • Shoes
  • Sweaters
  • Jeans
  • Dresses
  • Outerwear

The store will offer free gift wrapping service and sell gift certificates. Transactions will be completed by skilled salespeople, who will offer a high level of customer service and develop ongoing relationships with customers.

Store Design

[Company Name] will develop a 5,000 square foot store that includes the following:

  • Main Showroom
  • Storage Room
  • Check-Out Counter
  • Restrooms
  • Stroller Locker Area

The retail location has 20 dedicated parking spots, which should suffice even in peak hours.

[Company Name] plans to be open 7 days a week, from 10 AM to 7 PM. As demand dictates, we may extend or reduce our hours.

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