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Beauty Supply Store Business Plan Template [2021 Updated]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a distributor of professional beauty products. Located at [Address], it is the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and beauty services. It is a one-stop shop for all of your beauty needs. With the client at the center of the experience, our professional beauty experts are able to effectively educate and assist, while you explore.

We are committed to providing the best shopping experience with the most sought after brands and products in hair and beauty.

[Company Name]’s History

In 1990, the brainchild of [Founder’s Name], [Company Name] beauty supply store, was first opened. [Founder’s Name] was an entrepreneur with a passion for beauty who seeks to provide a pleasant and convenient beauty retail experience to shoppers by offering a wide selection of beauty products for everyone, in one cozy place. Today, [Company Name] has grown to become a known beauty supply store in [Location] offering the complete beauty experience.

Since incorporation, the Company has achieved the following milestones:

  • Found store space and signed Letter of Intent to lease it
  • Developed the company’s name, logo and website located at [website]
  • Hired an interior designer for the decor and furniture layout
  • Determined equipment and fixture requirements
  • Gathered and contacted beauty products suppliers
  • Began recruiting key employees with previous beauty retailing, styling, and related experience

[Company Name]’s Products/Services

[Company Name] features premium beauty products in-store from well established brands. It will continue to update its offering in order to provide the newest beauty products to its customers.

Below are the products sold at [Company Name]:

  • Wigs and Extensions
  • Haircare products
  • Bath products
  • Fragrances
  • Make-up
  • Skincare and lotion
  • Tools and Brushes
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