V. Competitive Analysis
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Direct & Indirect Competitors
The following businesses are located within a 2 mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Established in 2010, Aquaponics Incorporated operates premium oyster farms on Maryland’s Eastern Shore. These two farms combine leading-edge science with generations of experience on the water to produce seed, systems and strategies for oyster production. Further, its waters boast a proprietary mineral and saline content for high-quality oyster production.
In addition to producing and distributing premium oysters, the company designs, manufactures, and distributes aquaculture equipment, and offers consulting and hatchery services.
A valuable resource for aspiring aquaponic farmers, this company specializes in aquaponics training, licensing, and installation. The company was established in 2008 and aims to make life more sustainable through aquaponics. Today, Mountain Aquaponics can be found in all 50 states and 25 countries.
This aquaponics system farm is one of the largest in the country. Both a working growing facility and an education center, Aquanauts sells its produce online, at its onsite farm stand, and to many restaurants.
In addition to offering farm tours and special events, aquanauts hosts aquaponics classes and provides aquaponics supplies to aspiring farmers. The company believes that reconnecting people with local food sources helps to empower communities and curb food insecurity.
All competitor pricing is customized based on the location, square footage, equipment, training and support needs.
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with customers and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to customers and will instruct the sales manager to proactively solicit feedback from customers.
- Management: [Founder’s Name] has been extremely successful working in the farming business and will be able to use his previous experience to assure clients of the care that [Company Name] will take to create the best organic products. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
- Transparency:To continue to assure customers and the government of the organic quality of [Company Name]’s products, operations can be inspected by customers at a moments notice, and a guide to the operations will be created to detail all of the steps in the production process for each crop.
- Product Line: By offering organic produce, [Company Name] will seek to hedge against price volatility in any one of these commodities.