II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here] is an Aquaponics company that focuses on sustainable and organic agriculture. It also provides training services – locating, accessing, organizing and distributing information – related to sustainable and alternative agricultural systems, crops and livestock.
While [Founder’s Name] has been in the Aquaponic business for some time, it was in [month, year] that he decided to launch [Company Name]. Specifically, during this time, [Founder] met with a former friend and fellow independent organic farm owner in South Dakota who has had tremendous success. After discussing the business at length, [Founder’s Name] clearly understood that a similar farm would enjoy significant success in his hometown.
Specifically, the customer demographics and competitive situations in the South Dakota area of his friend and in his hometown were so similar that he knew the business would work. After surveying the local market, [Founder’s name] went ahead and founded [Company Name].
[Company Name]’s History
[Company Name] has been fully dedicated to practicing and teaching aquaponics. It built and operated [number] community focused Aquaponic greenhouses – 3,000sq ft in [Location 1], at [Location 2] (3,000sq ft) and [Location 3] (5,000sq ft).
It further provided a wide range of products, kit aquaponic systems, design and consulting services and various levels of training.
[Company name]’s wonderful team of aquaponic experts loves to engage, inspire and empower home hobbiest, community leaders, faith based organizations, schools and farmers everyday.
[Company Name]’s Products/Services
[Company Name] will be able to provide customers with organic and fresh vegetables from the Aquaponics farm.
In addition to its produce [Company Name] also provides the following services:
- Production and Financial Planning
- Custom Farm Design
- Grow Lighting Solutions