VI. Marketing Plan
This Section's Contents
You can download our Airbnb Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering rooms suited for families and business travelers and services
- Offering a central location in the downtown area
- Providing excellent customer service
Promotions Strategy
[Company Name]expects its target market to leisure travelers mainly from the U.S and surrounding locations in the Midwest. The Company’s promotions strategy to reach these individuals includes:
Phone Prospecting
[Company Name] will assign salespeople to contact area corporations to arrange for bulk corporate rates for their visitors depending on the volume of visitors they will have.
Public Relations
We will contact all local and regional area newspapers and television stations to tell them about the Airbnb opening and unique value proposition of [Company Name].
Advertising
[Company Name] will initially advertise on travel websites, which are frequently being used these days to book travel due to their ease of use and reviews.
Pricing Strategy
[Company Name]’s pricing will fluctuate based on the season and occupancy percentages using a computerized yield management system, but pricing will always place the Airbnb in the mid-range, below luxury offerings and above Airbnb and motels in the area. Customers will feel they receive great value when patronizing the Airbnb.
