VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
[Company Name] seeks to position itself as a respectable, middle-market competitor in the crop production and agricultural industries. Customers can expect high-quality root vegetables that are affordable and nutritious.
The [Company Name] brand will focus on the Company’s unique value proposition:
- Production of high-quality organic produce
- Affordable pricing
- Providing excellent customer service and customer experiences
Promotions Strategy
[Company Name] expects its target market to be individuals and local establishments in the food industry. [Company Name]’s promotions strategy to reach the audience includes:
Website/SEO
[Company Name] will develop a professional website that showcases pictures of the farm and the products we will grow. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. [Company Name] will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its services in various media outlets like television stations, radio shows, etc.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of various forms and technologies of commercial cultivation and post customer reviews that will increase audience awareness and loyalty.
Industry Events
By attending regional farming conferences, association meetings, and symposia, [Company Name] will network with industry leaders and seek referrals to potential customers. [Founder’s Name] will often attend with the assistant manager, but both may attend separately in the future as they gain experience in this networking.
Direct Mail
The company will use a direct mail campaign to promote its brand and draw customers, as well. The campaign will blanket specific neighborhoods with simple, effective mail advertisements that highlight the credentials and credibility of [Company Name] as a high-quality crop production business.
Pricing Strategy
[Company Name]’s pricing will be competitive. Pricing will be about 50% lower than retail prices to allow wholesalers and retailers to earn their margins.
