Agricultural Business Plan Template [Updated 2023]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the industries and community residents of [location] and its surrounding areas. We will sell our produce at farmer’s markets to individuals and directly to establishments that wish to partner with us.

Customer Segmentation

The Company will primarily target the following customer segments:

  • Individuals: We will market our brand and sell our produce to individuals of the local community through farmer’s markets and similar events.
  • Restaurants: Local restaurants are eager to create dishes that utilize produce grown locally. We will partner with these restaurants to showcase our produce to the community and increase our brand awareness.
  • Grocery stores: Many local grocery stores showcase local manufacturers and agricultural businesses. We will partner with them to offer small displays where customers can find and buy our produce.
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