V. Competitive Analysis
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Direct & Indirect Competitors
The following plumbing companies operate within a 10-mile radius of [Company Name], thus providing either direct or indirect competition:
Emergency Plumbers, Inc
Emergency Plumbers, Inc is one of the top plumbing services for people who experience a plumbing emergency. They are on-call 24/7 and can dispatch a plumber in as little as a few minutes. So whether your sump pump isn’t working during a storm or you have no hot water, Emergency Plumbers will be there shortly to fix the problem.
Though Emergency Plumbers will continue to thrive, the company does not offer routine maintenance and repair services. They strictly focus on emergency situations. Therefore, they will not be a major competitor for most of our business.
Mr. Smith Plumbing
Mr. Smith Plumbing has been a major competitor nationwide for decades and has a very recognizable brand. The company offers a wide variety of plumbing services from routine maintenance and repairs to emergency services. When plumbing issues occur, many people think of Mr. Smith Plumbing first.
Though Mr. Smith Plumbing will continue to thrive, the company lacks affordable pricing and good customer service, which prevents customers from coming back. [Company Name] will have far more affordable services and aim to create lasting connections with customers.
Plumbing And More LLC
Established in 2005, Plumbing And More LLC set out to be the best local plumbing business around. Customers can expect high-quality plumbing work paired with excellent customer service. Plumbing and More’s most popular services include water pressure checks, water heater maintenance and repair, and sump pump maintenance.
Though Plumbing And More LLC will continue to thrive, the company has received numerous complaints that have tarnished its reputation in recent years. Therefore, it is no longer seen as the friendly neighborhood plumbing business it once was. This is an excellent opportunity for [Company Name] to fill this role.
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- Customer-Focus: [Company Name]’s plumbers provide the highest quality customer service focused on transparency, communication, and responsiveness throughout the process, from the initial inquiry to the follow-up once the project is completed.
- Management: [Founder’s Name] has been extremely successful working in the plumbing industry and will be able to use his previous experience to help clients with whatever they need. His unique qualifications will serve customers in a much more sophisticated manner than many of [Company Name]’s competitors.
- Relationships: Having lived and worked in the community for decades, [Founder’s Name] knows many of the local residents and has already established a loyal clientele from his years working for other competitors. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.