IV. Customer Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve local businesses located in [Location]. [Founder’s Name] expects to primarily work with local retail establishments that need their products delivered to nearby customers. However, he is open to partnering with other industries that need delivery services, such as the medical or food and beverage industries.
Customer Segmentation
[Company Name] will primarily target the following customer segments:
- Local retail establishments businesses: The primary customer segment will include local retail establishments that need to ship their goods to customers. These establishments often don’t have the means to deliver the goods themselves nor the money to spend on expensive delivery services. [Founder’s Name] expects that the majority of the company’s revenue will come from these businesses.
- Medical organizations: Small, local medical organizations have a great demand for delivery services that will transport medical supplies quickly and safely. [Company Name] can deliver safe, non-toxic supplies and equipment to local medical establishments quickly and for a moderate price.
- Food and beverage companies: Local restaurants have a range of delivery needs, including delivering food, catering supplies, and food preparation equipment. [Company Name] can help this local sector by delivering non-perishable food supplies and equipment.
