IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas in an 15-mile radius.
The area we serve is populated mostly by the middle and upper class that lead busy lifestyles; as a result, they have both the need for a carwash service and the means to pay for it.
The precise demographics of the town in which our location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The Company will primarily target the following customer segments:
- Local Car Owners: The area in which the company will operate has a significant population of car owners. Most of them need an efficient way to keep their cars clean and well-maintained. Our carwash services can cater to their needs and their schedules.
- Businesses: Since [Company Name] is located near businesses with company cars and delivery cars, the company aims to be their go-to car wash shop.