Car Wash Business Plan Template [Updated 2024]

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IV. Customer Analysis

You can download our Car Wash Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [company location] and the immediately surrounding areas in an 15-mile radius.

The area we serve is populated mostly by the middle and upper class that lead busy lifestyles; as a result, they have both the need for a carwash service and the means to pay for it.

The precise demographics of the town in which our location resides is as follows:

Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Local Car Owners: The area in which the company will operate has a significant population of car owners. Most of them need an efficient way to keep their cars clean and well-maintained. Our carwash services can cater to their needs and their schedules.
  • Businesses: Since [Company Name] is located near businesses with company cars and delivery cars, the company aims to be their go-to car wash shop.
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