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Social Media Marketing Business Plan Template [Updated 2022]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Social Branding Inc
Social Branding Inc is one of the social media marketing agencies in town and has been in business for xx years. Besides offering social media marketing services, Social Branding Inc also specializes in advertising, lead generation, launch campaigns, and other effective social media marketing strategies to grow business.

Social Elite
Social Elite is a full social media management company. It offers social media, search engine, and website design services. The company also creates and manages top-performing social media campaigns for clients on Twitter, Facebook, Pinterest, LinkedIn, and Instagram. Since [year], Social Elite’s social media marketing services have helped clients’ businesses grow brand awareness (followers), relationships (engagement), and website exposure (traffic).

Social Giants
Social Giants helps brands with different aspects of their social media marketing strategy by deploying result-driven services around content production, community management, paid social advertising, influencer marketing, and more. Social Giants is an in-house content builder that films, captures, makes, paints, records, bakes, builds, hatches, composes, invents, writes, draws all of its client’s social media content in-house.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Management: The Company’s management team has xx years of social media marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
  • Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, media, and other influencers. Furthermore, he will be able to draw from his existing personal and professional relationships to develop an initial client base.
  • Location: [Company Name]’s location is near the center of town, giving the company access to corporate organizations, entrepreneurs, individuals and small businesses.
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