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Social Media Marketing Business Plan Template [Updated 2022]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve small businesses and organizations in the U.S.

The precise breakdown of businesses by sector is as follows:

Total Businesses38,124
Forestry, Fishing, Hunting, and Agriculture Support0.29%
Mining0.35%
Utilities0.23%
Construction9.64%
Manufacturing4.16%
Wholesale Trade5.62%
Retail Trade14.54%
Transportation and Warehousing2.83%
Information1.81%
Finance and Insurance6.56%
Real Estate and Rental and Leasing4.75%
Professional, Scientific and Technical Services11.36%
Management of Companies and Enterprises0.69%
Admin, Support, Waste Mgt, Remediation Services5.15%
Educational Services1.20%
Health Care and Social Assistance10.80%
Arts, Entertainment and Recreation1.66%
Accommodation and Food Services8.59%
Other Services (Except Public Administration)9.78%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Organizations: The Company will provide result-oriented social media marketing strategies to increase brand awareness and generate new business leads for nonprofit organizations, government agencies and other types of organizations.
  • Small Businesses: Small businesses that need to increase their reach in the local, regional and national markets, engage with current customers, and build their brand awareness will make an important market segment for the company.
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