II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a social enterprise dedicated to helping the unemployed of [location] get the work they deserve. We aim to fulfill this mission by providing courses in essential skills such as marketing, data entry, and Microsoft Office. We will fund these courses and programs primarily through the sale of used items in our thrift store. Our stores will take many gently used items, including books, clothes, wares, toys, and more. Though we expect to make a profit by selling these items, all proceeds will go towards funding our programs.
[Company Name] was founded by [Founder’s Name] who has prior success with social enterprises. He has lived in the area for decades, so he could not help but worry as the unemployment rate climbed higher and higher over recent years. While talking with other leaders in the area, he discovered that this was partially due to a skill gap. He set out to create his own social enterprise that would provide the unemployed of [location] with skills needed to better their careers.
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] as a B-Corporation on [date of incorporation]. The company is currently being run out of [Founder’s Name]’s home, but once the store and classrooms are developed, all operations will run from there.
Since incorporation, the [Company Name] has achieved the following milestones:
- Located available space to build the store and adjoining classrooms
- Developed the company’s name, logo, and website located at [website]
- Developed a social media presence
- Began recruiting key employees
[Company Name]’s Products/Services
Our main goal is to provide courses and programs that teach unemployed residents skills they need to get back into the workforce. These courses will be offered free of charge, so that there is no barrier to them getting the education they need. Some example courses we will offer include:
- Data entry
- Microsoft Office
The proceeds of our thrift store sales will go to fund these courses. Some of the used items we will sell in our stores include:
- Toys and games