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Non Profit Business Plan Template [2020 Updated]

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IV. Customer Analysis


You can download the Non Profit business plan template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents and businesses operating in [company location] holding special events and meetings.

The area we serve is affluent and has the disposable income/profits required to demand off-premises catering services.

The precise demographics of the town in which our business is based are as follows:

 WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We primarily target the following three“customer” segments:

  1. Very high risk youths.
    1. As mentioned previously, these youth generally have committed serious offenses or dropped out of school.
    2. For these youth, we offer intensive one-on-one counseling, mentorship and training.
  1. High risk youth
    1. As mentioned above, these youth participate some problem behaviors but at a lower frequency.
    2. These youth are also offered intensive one-on-one counseling, mentorship and training
  1. Moderate risk
    1. These youth tend to experiment in committing minor delinquent offenses
    2. [Organization name] offers these youth training programs and mentoring to improve their life skills and train them to achieve success.

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