IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents and businesses operating in [company location] holding special events and meetings.
The area we serve is affluent and has the disposable income/profits required to demand off-premises catering services.
The precise demographics of the town in which our business is based are as follows:
| Wilmette | Winnetka | |
|---|---|---|
| Total Population | 26,097 | 10,725 |
| Square Miles | 6.89 | 3.96 |
| Population Density | 3,789.20 | 2,710.80 |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 18-24 | 3.68% | 3.52% |
| Age 25-34 | 5.22% | 4.50% |
| Age 35-44 | 13.80% | 13.91% |
| Age 45-54 | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
We primarily target the following three“customer” segments:
- Very high risk youths.
- As mentioned previously, these youth generally have committed serious offenses or dropped out of school.
- For these youth, we offer intensive one-on-one counseling, mentorship and training.
- High risk youth
- As mentioned above, these youth participate some problem behaviors but at a lower frequency.
- These youth are also offered intensive one-on-one counseling, mentorship and training
- Moderate risk
- These youth tend to experiment in committing minor delinquent offenses
- [Organization name] offers these youth training programs and mentoring to improve their life skills and train them to achieve success.
