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Law Firm Business Plan Template [Updated 2023]


VI. Marketing Plan

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The [Company Name] Brand

[Company name] seeks to position itself as a renowned, upper-middle-market competitor in the law firm industry. Customers can expect to receive effective and efficient legal consulting services.

The [Company Name] brand will focus on the company’s unique value proposition:

  • Expert Management Team
  • Industry Relationships
  • Great Services at an affordable price
  • Providing excellent customer service

Promotions Strategy

[Company Name] expects its target market to be residents and service sector businesses within a 50-mile radius of the [location]. The Company’s promotions strategy to reach the audience includes:

The Company will create a professional website for domestic and international business prospects, which will provide easy access to essential information about the company offerings, contact details, and other information. The website will be updated and optimized to enhance the company’s online presence.

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like newspapers, podcasts, television stations, radio shows, etc.

Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of different jewelry designs and post customer reviews that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Twitter and LinkedIn will also help understand changing customer needs.

Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come and try their service for the first time.

Pricing Strategy

[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the services they are paying for. The customer can expect to receive effective and efficient legal services at a far more affordable price than what they pay at an already well-established law firm.

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