Dog Training Business Plan Template [Updated 2024]

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V. Competitive Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following establishments are located within a ten mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Puppy Preschool
Puppy Preschool is a dog training business that focuses on training newly adopted puppies. They offer all the services required for a puppy to get acclimated to their new home. These services include potty training, socialization with humans and other dogs, getting acclimated to human touch, learning basic commands (such as sit and stay), and crate training.

Happy Dog Training Services
Happy Dog Training Services helps dog owners whose dogs are disobedient, aggressive, extremely anxious, or have other behavioral issues. The trainers utilize a multitude of services and methods to help dogs with these concerns. They not only help address the root of the behavioral issues but also help the humans learn how to better connect and work with their pets. These services are typically private, but classes are offered for dogs who may improve from socializing with other canines.

Canine Classroom
Canine Classroom is a dog training school that focuses on teaching basic tricks and commands and addresses common obedience issues. Some of these services include leash training, crate training, basic commands (like sit and stay), and more. These services can either be private, remote, or in a class with other dogs for socialization.

Competitive Advantage

[Company Name] has several advantages over its competitors. The following are some of its major advantages:

  • Expert Trainers: [Company Name] only hires the best dog trainers who have excellent skills working with humans and dogs.
  • Great service at an affordable price: The services offered by [Company Name] are similar in quality to its most premium positioned competitors but offers more affordable prices.
  • Management: Our management team has years of dog training experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
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