Dog Training Business Plan Template [Updated 2024]

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III. Industry Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Basic training is essential to make sure that a new pet acclimates well into their new home. Though many owners successfully train their pets on their own, it can still be a difficult process that can be improved by the help of professionals. This is especially true for pet owners who don’t have the time to train their pets or owners who have pets with behavioral issues.

There are many different types of dog training services, with the most popular services being puppy training and obedience training. Puppy training ensures a new puppy masters the basics of living in a new home and includes potty training, socialization training, and crate training. Obedience training ensures that a young or adult dog remains obedient to their human. These services include leash training, basic commands, and learning to stay focused and calm in all situations.

According to Allied Market Research, the pet training services market was valued at $3.83 billion in 2021 and is projected to grow at a CAGR of 6% from now until 2031. This shows that many pet owners still require the services of dog trainers to help their dogs reach their fullest potential. Therefore, this is a perfect time to start a dog training business.

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