Dog Training Business Plan Template [Updated 2024]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new dog training business located in [Location]. We provide several dog training services to help dogs of every age and breed reach their full potential. Our company provides multiple training services to do this, including puppy training, trick and basic command training, and behavioral training. We offer group classes, private sessions, and remote training options for all of our programs.

Our services ensure that we help train dogs through every phase of their life. This starts with our puppy training which helps with puppy basics such as socialization, potty training, and crate training. Next, we offer trick and command training to adult dogs who need to learn certain commands or tricks. Finally, we offer behavioral training to address unusual behavioral and disobedience concerns in dogs of all ages.

[Company Name] is founded by [Founder’s Name] who has been working with dogs here entire life. Her career has consisted of working at vet clinics, animal shelters, and other dog training companies. Her considerable experience and knowledge of dog training techniques makes her the perfect candidate to lead our company.

[Company Name]’s History

After surveying the local customer base, and finding a potential location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

Currently, the business is being run out of [Founder’s Name] home office, but once the lease on [Company Name]’s location is finalized, all operations will be run from there.

Since incorporation, [Company Name] has achieved the following milestones:

  • Found a commercial space and signed Letter of Intent to lease it
  • Developed the company’s name, logo, social media accounts, and website located at [website]
  • Determined equipment and fixture requirements
  • Began recruiting key employees

[Company Name]’s Products/Services

We offer three types of dog training services.

Puppy training: This is a service offered to those who just adopted a new puppy. Training includes potty training, socialization with other pups, getting used to human touch, and learning to be calm.

Trick training: This is a more specialized service depending on the tricks and commands that our clients want their dogs to learn. These commands can be as simple as learning to sit or stay or be more fun such as rolling over or shaking hands.

Behavioral training: Not all dogs immediately behave well. This is especially true when dogs are adopted from shelters and have had negative prior living experiences These experiences can cause them to be extremely aggressive or overlay anxious. Behavioral training teaches dogs to respond more positively to humans and other pets. Though most of these services are private to address specific concerns, we also offer group classes that help dogs become positively socialized with other canines.

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