Dog Training Business Plan Template [Updated 2024]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a new dog training business located in [Location]. We provide several dog training services to help dogs of every age and breed reach their full potential. Our company provides multiple training services to do this, including puppy training, trick and basic command training, and behavioral training. We offer group classes, private sessions, and remote training options for all of our programs.

[Company Name] is founded by [Founder’s Name], who is an avid dog lover and experienced dog trainer. She has raised dogs her entire life and has worked at several dog shelters, vet clinics, and dog training businesses. Her expertise, experience, and knowledge makes her the company’s most valuable asset.

Products Served

[Company Name] will provide training service to dogs of all breeds and ages. There are a variety of concerns that come with raising a dog, meaning there are multiple reasons a dog may need training. To reach the widest demographic possible we offer three training services: puppy training, trick/command training, and behavioral training.

Customer Focus

[Company Name] will primarily serve the residents within a ten mile radius of our location. The demographics of these customers are as follows:

  • 53,128 residents
  • Average income of $72,500
  • 43.1% married
  • 55.2% in Mgt./Professional occupations
  • Median age: 35 years
  • 42% pet ownership

Management Team

[Company Name] is led by [Company Name] who has worked with dogs for her entire career. She has worked in several settings with dogs, including vet clinics, kennels, shelters, and other dog training facilities. [Founder’s Name] has extensive experience training dogs and a thorough knowledge of the most effective training techniques in the industry. Her expertise will be the company’s most valuable asset.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • Our location is in a high-volume area with easy access from multiple residential and commercial district areas.
  • The management team has a track record of success in dog training services.
  • Dog training is a proven business and has succeeded in different communities throughout the United States.

Financial Highlights

[Company Name] is currently seeking $400,000 to launch. Specifically, these funds will be used as follows:

  • Location design/build: $200,000
  • Equipment and supplies: $50,000
  • Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%

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