VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
[Company Name] displays a motto, “Coworking that Works,” which expresses the brand strategy for the company. Many of the coworking spaces that have been built do not offer a comfortable, noise-free environment; [Company Name] does.
Each customized plan for our clients is designed for comfortable, reliable and noise-reduction partitions. Included in each plan are community spaces for collaboration-in-comfort, another pivotal point in our brand strategy overall.
Promotions Strategy
[Company Name] targets all real estate brokers, investors, corporate executives and owners within the 100-mile radius of our location. The use of several mediums is involved on an on-going basis because our primary customer segments are differentiated: some traditional, some stuck on social media, others uninterested unless a direct mail piece is delivered. For these reasons, [Company Name] uses every resource to build interest and promote the company:
Social Media
[Company Name] currently buys monthly media spots and call-outs; as business grows, this effort will increase. The emphasis will be on the experience of the founders, the unique nature of the company processes, and the availability of speed and customization for clients.
Public Relations
[Company Name] uses the services of Carmichael Public Relations to put out quarterly press releases and garner blog and press spots for the founders. Social Media marketing is included on a case-by-case basis, depending on the project involved.
Website
Although most clients review [Company Name] by Google results, this company does maintain an interactive website with videos that demonstrates our abilities in designing, building, furnishing and customizing coworking spaces for our clients.
National and International Conferences
The National Board of Commercial Real Estate Brokers holds two conferences yearly. The founders of [Company Name] are pursuing speaking opportunities at both.
Investor Dinners
[Company Name] invites 10-12 investors to attend gourmet dinners with others in the community and the founders of our company to highlight our focus on quality and customization for coworking spaces. This results in new and strengthened relationships that result in investments in [Company Name].
Corporate Owners & Executives Tours
From time to time, as determined by the founders,the [Company Name] will host a tour of featured coworking spaces that are known for quality, design and beauty. These tours will be at the expense of [Company Name], however they result in high-end sales and repeat business with our primary clients.
Coworking Space Trade Shows
[Company Name] has participated in one major US trade show and will participate in the next annual trade show again. This puts [Company Name] into the industry headlights and allows the founders to highlight their successes and unique models for success. Within the next few years, franchise opportunities will be offered at the trade shows, as well.
Pricing Strategy
[Company Name] wasn’t founded to be a bottom-of-the-barrel coworking space facilitator, but a company that listens and acts at the direction of our clients. Each project is customized and profitability is secured by the land or building acquisition process, number of employees, spatial needs, environment qualifiers, decor and furnishing choices. The desires of our clients and their budgets are set prior to the inception of any project.
