VI. Marketing Plan
This Section's Contents
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[Company Name] seeks to position its YouTube channel as a high quality source of information and entertainment. Viewers can expect to receive the best beauty and skincare advice on YouTube from a skilled esthetician.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Providing engaging and detailed makeup tutorial videos for both novices and experts to emulate.
- Providing honest product reviews on various beauty and skincare products.
- Promoting clean beauty products and brands.
Promotions Strategy
[Company Name] expects its target market to be Gen Z and millennial YouTube viewers worldwide. [The Company]’s promotion strategy to reach these individuals includes:
Social Media Marketing
[Company Name] will invest heavily in a social media advertising campaign. The marketing manager will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.
Website/SEO
The Company will develop its website in such a manner as to direct as much traffic from search engines as possible. The original website designer will use knowledge of search engine optimization to orient the website’s content towards this end and begin a program of link exchange to move up the search engine rankings (particularly Google). Ongoing search engine optimization of this type will be executed by the marketing manager.
Pay-Per Click Advertising
[Company Name] will use highly-focused, specific keywords to draw traffic to its website through pay-per-click advertising on Google Adwords and banner ads on other appropriate websites (brokered by Google or another ad placement company).
Email Marketing
[Company Name] will publish a monthly email newsletter to tell customers about upcoming videos, events, and product reviews. Email addresses will be gathered from users who opt-in when using the website. In addition, emails presenting exciting new offers or products may be sent as often as once a week to customers who have opted-in to keep them informed of the latest information on the website.
Affiliate Website Partnerships
[Company Name]’s affiliate web program will allow other businesses and websites to earn commissions on products sold on the [Company Name] website by referring their site visitors to its website through links to the homepage or to specific products. Potential affiliates include beauty and skincare brands that have been endorsed by [Founder].
Pricing Strategy
[Company Name]’s pricing for advertisers will be moderate and on par with other YouTube creators. Advertisers will be charged $8.00 per 100 views of their ads that appear on the YouTube channel.
