V. Competitive Analysis
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Direct & Indirect Competitors
The following Youtube creators expected to be the key competitors for [Company Name] due to their current brand and resources:
Amy Makeup
Amy Makeup is a successful YouTube creator who has gained a large subscriber list over the past five years with her engaging makeup tutorials. Amy Makeup also sells her own makeup products through her YouTube channel. She specializes in Halloween and costume makeup and has been featured in some of the top beauty magazines for her one-of-a-kind looks. The biggest drawback of Amy Makeup’s channel is that it does not focus on clean beauty brands, but rather promotes products from a variety of less-than-reputable brands.
Emily’s Makeup & Beauty Vlog
Emily’s Makeup & Beauty Vlog provides detailed makeup tutorials and product reviews on a weekly basis. The YouTube channel features a wide range of makeup brands from all over the world. Emily’s channel focuses on products she uses as well as products she would not use and provides inside information on the ingredients and production process. Emily focuses on everyday makeup applications and is not well versed in special event makeup.
Surely Skincare
Surely Skincare is a popular YouTube channel featuring a pair of enthusiastic hosts that promote various skincare and beauty products. They are mostly known for their live makeup application tutorials and their fresh approach to skincare. The company has been in business for about ten years and has developed a large following of YouTube subscribers due to their unique branding.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- Name Recognition: [Founder] has already gained a massive following for her unique makeup application techniques and charismatic personality.
- Niche: [Company Name] has identified a niche in the beauty industry for people looking specifically for clean makeup and skincare products.
- Known Expertise: Part of the marketing strategy is to showcase the founder’s expertise and knowledge in the industry. As a proven esthetician, she is an expert in makeup application and has a wide knowledge of beauty products.
