IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve YouTube viewers who are interested in makeup application techniques and clean beauty products worldwide. The demographics of this audience are as follows:
- An estimated 46% of global YouTube users are female
- Approximately 81% of all U.S. adults watch YouTube
- 80% of female adults in the U.S. watch YouTube
- 95% of 18 to 29 year-olds in the U.S. watch YouTube
- 91% of 30 to 49 year-olds in the U.S. watch YouTube
- Roughly 39% of women wear makeup daily and an estimated 9 out of 10 of these women prefer clean beauty products.
- Average income of $46,000
- Median age: 35 years
The Company will primarily target the following three customer segments:
- Gen Z and millennial YouTube viewers who wear makeup on a daily basis and prefer clean beauty products: These two age groups are the most likely to use YouTube product reviews as a guide for their beauty product purchases.
- Makeup enthusiasts: This group of people likes to try out new application techniques and new beauty products. They are also likely to make purchasing decisions based on YouTube reviews.
- People getting ready for special events: The company will also target people looking for unique makeup application techniques to use for events such as weddings, costume parties, professional photoshoots, or any other special occasion where they want to look their best.