III. Industry Analysis
YouTube creators belong to the $104B creator market that also encompasses creators on platforms such as Twitch, Shutterstock, Apple Podcasts, Patreon, Podia, and Udemy.
There are currently more than 51M YouTube channels, up 36% from this time last year. There are approximately 29,000 YouTube channels with a high volume of subscribers (1M or more subscribers each). Of these 29,000 channels, 700 have more than 10M subscribers.
YouTube creators operate within a wide range of niches. Some of the most popular channel niches include DIY tutorials, fashion, beauty, product reviews, vlogs, technical videos, gaming, storytime, and educational content.
Differentiation can be a challenge for new YouTube creators. To be competitive in the market, it’s important for creators to determine their unique niche and target audience, and then make sure to create videos that cater to that specific audience.
