II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located in [Location] is a newly established YouTube business that will provide informative and fun makeup and beauty videos showcasing honest product reviews on clean skincare products. The company is owned and operated by [Founder], a licensed esthetician with over ten years of experience working in the beauty industry. She has gained a dedicated following for her unique makeup application techniques and wants to share her knowledge with a wider audience through her new YouTube channel.
[Company Name]’s History
[Founder] began researching what it would take to create her own YouTube company and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop her business plan in order to approach investors.
Since incorporation, the Company has achieved the following milestones:
- Developed the company’s name, logo, website, and YouTube channel.
- Began reaching out to skincare and beauty product brands to start getting products to review.
- Determined equipment requirements for filming professional-looking YouTube videos.
- Began recruiting key personnel to help with video editing, social media marketing, and other administrative tasks.
[Company Name]’s Products/Services
[Company Name] will provide its audience with high quality videos on the following topics:
- Everyday makeup tutorials
- Special event makeup tutorials
- Costume/Halloween makeup tutorials
- Skincare and beauty vlogs
- Clean beauty and skincare product reviews
- Videos with sponsored brand ambassadors for popular products
