YouTube Business Plan Template [Updated 2023]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located in [Location] is a newly established YouTube business that will provide informative and fun makeup and beauty videos showcasing honest product reviews on clean skincare products. The company is owned and operated by [Founder], a licensed esthetician with over ten years of experience working in the beauty industry. She has gained a dedicated following for her unique makeup application techniques and wants to share her knowledge with a wider audience through her new YouTube channel.

[Company Name]’s History

[Founder] began researching what it would take to create her own YouTube company and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop her business plan in order to approach investors.

Since incorporation, the Company has achieved the following milestones:

  • Developed the company’s name, logo, website, and YouTube channel.
  • Began reaching out to skincare and beauty product brands to start getting products to review.
  • Determined equipment requirements for filming professional-looking YouTube videos.
  • Began recruiting key personnel to help with video editing, social media marketing, and other administrative tasks.

[Company Name]’s Products/Services

[Company Name] will provide its audience with high quality videos on the following topics:

  • Everyday makeup tutorials
  • Special event makeup tutorials
  • Costume/Halloween makeup tutorials
  • Skincare and beauty vlogs
  • Clean beauty and skincare product reviews
  • Videos with sponsored brand ambassadors for popular products
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