I. Executive Summary
This Section's Contents
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Business Overview
[Company Name], located in [Location] is a new YouTube business that focuses on providing informative, step-by-step makeup tutorials and honest beauty product reviews. The company is led by [Founder Name], a certified esthetician who has been working in the makeup industry for over a decade. [Company Name] aims to be the most useful, engaging, and fun beauty channel on YouTube.
Services
[Company Name] will provide weekly 30-minute tutorials on makeup application techniques for a variety of purposes from everyday wear to weddings and other special events.
The company will include new beauty and skincare products in each video, providing honest reviews while trying the products out for the first time. All products used will be from brands promoting clean, healthy, and eco-friendly production methods.
Customer Focus
[Company Name] will serve YouTube viewers who are interested in makeup application techniques and clean beauty products worldwide. The demographics of this audience are as follows:
- An estimated 46% of global YouTube users are female
- Approximately 81% of all U.S. adults watch YouTube
- 80% of female adults in the U.S. watch YouTube
- 95% of 18 to 29 year-olds in the U.S. watch YouTube
- 91% of 30 to 49 year-olds in the U.S. watch YouTube
- Roughly 39% of women wear makeup daily and an estimated 9 out of 10 of these women prefer clean beauty products.
- Average income $46,000
- Median age: 35 years
Management Team
[Company Name] is led by [Founder’s Name], a certified esthetician who runs a salon in [Location]. She has been providing makeup and skincare services for over ten years. [Founder] has been featured in multiple beauty magazines and has gained a large following for her award-winning makeup application techniques. [Founder] now wants to share her expertise with a wider audience through her new YouTube channel.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- The company will be providing valuable information to its audience in a fun and engaging way.
- The company is led by a well-known esthetician who has amassed a dedicated fanbase for her award-winning makeup application techniques.
- The YouTube channel business is a proven business model that has brought success to creators throughout the world.
- There has been significant growth in the number of beauty customers looking for clean makeup and skincare products. Companies who cater to this market have been thriving.
Financial Highlights
[Company Name] is seeking a total funding of $100,000 of debt capital to start its YouTube channel business.
- Salon set design/build-out: $25,000
- Materials, supplies, and initial products: $25,000
- Working capital: $50,000 to pay for marketing, salaries, and operational costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
