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Yoga Studio Business Plan Template [2021 Updated]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [company location] and the immediately surrounding areas as well as those who work in [company location].

The area we serve is populated mostly by the upper-middle class; as a result, they have the means to pay for yoga memberships, personal training and other fitness related services.

The precise demographics of the town in which the company resides is as follows:

 Omaha
Total Population426,835
Square Miles6.89
Population Density3,789.20
Population Male48.04%
Population Female51.96%
Target Population by Age
Age 18 to 2411.87%
Age 25 to 3414.70%
Age 35 to 4412.15%
Age 45 to 5413.54%
Age 55 to 6411.82%
Target Population by Income
Income $50,000 to $74,99911.16%
Income $75,000 to $99,99910.91%
Income $100,000 to $124,9999.07%
Income $125,000 to $149,9999.95%
Income $150,000 to $199,99912.20%
Income $200,000 andOver32.48%

Customer Segmentation

We will primarily target the following customer segments:

  • Stay-at-home moms: The town has a large population of stay-at-home moms who are active in the school and community. These moms seek fitness services on a regular basis. Winning the loyalty of a mother often includes winning the business of her children and husband as well. These women are well connected to each other and as such are a prime source of referral business. [Company name] expects to regularly acquire new customers from referrals.
  • Professionals: The business location has a significant number of business establishments with working men and women who are seeking to stay fit and are financially able to pay for services that improve their overall wellness.
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