IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas as well as those who work in [company location].
The area we serve is populated mostly by the upper-middle class; as a result, they have the means to pay for yoga memberships, personal training and other fitness related services.
The precise demographics of the town in which the company resides is as follows:
|Target Population by Age|
|Age 18 to 24||11.87%|
|Age 25 to 34||14.70%|
|Age 35 to 44||12.15%|
|Age 45 to 54||13.54%|
|Age 55 to 64||11.82%|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%|
|Income $75,000 to $99,999||10.91%|
|Income $100,000 to $124,999||9.07%|
|Income $125,000 to $149,999||9.95%|
|Income $150,000 to $199,999||12.20%|
|Income $200,000 andOver||32.48%|
We will primarily target the following customer segments:
- Stay-at-home moms: The town has a large population of stay-at-home moms who are active in the school and community. These moms seek fitness services on a regular basis. Winning the loyalty of a mother often includes winning the business of her children and husband as well. These women are well connected to each other and as such are a prime source of referral business. [Company name] expects to regularly acquire new customers from referrals.
- Professionals: The business location has a significant number of business establishments with working men and women who are seeking to stay fit and are financially able to pay for services that improve their overall wellness.