IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve local businesses and the community residents of [location] and its surrounding areas.
The community of [location] has numerous businesses that serve the automotive and construction industries. Therefore, these industries will make up the bulk of our business. However, since we are setting out to be the neighborhood-friendly welder, we also provide custom fabrication and repair services to individuals.
Customer Segmentation
The Company will primarily target the following three customer segments:
- Automotive industry: For decades, [location] has been a hub for automotive production and sales. We expect many local businesses in this industry will have a need to collaborate with a local welding business for repair and fabrication services. Therefore, we expect this industry to make up a major portion of our sales and target it as such.
- Construction industry: Local construction companies also need partner welders to help them with construction projects. We will entice these companies with on-call services that will be better priced than hiring full-time welders.
- Individuals: Everyone needs a welder from time to time. Whether it be a repair job or a custom fabrication, we will always offer our services to individuals who have welding needs. Therefore we will also market ourselves as a friendly neighborhood welder who is always available to help local residents.
