Virtual Assistant Business Plan Template [Updated 2024]

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VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company Name] seeks to position itself as a respectable and highly rated virtual assistant company. Clients can expect to receive professional virtual assistant services for a moderate hourly rate.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Client-focused virtual assistant services, where the Company’s interests are aligned with the customer
  • Service built on long-term relationships
  • High-quality work across a variety of services

Promotions Strategy

[Founder’s Name] seeks to position herself as a high-quality, friendly, and convenient administrative virtual assistant. Clients can expect to receive high-quality services and create a long-lasting professional relationship with [Founder’s Name].

[Company Name] will develop a professional website that showcases [Founder’s Name]’s experience, portfolio, and professional services provided. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media
[Founder’s Name] will create social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.

[Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.

Special Offers
Offers and incentives are an excellent approach to bringing in new customers. The company will introduce special offers to attract new consumers and encourage repeat services, which will be quite advantageous in the long run.

Direct Mail
[Company Name] will blanket local businesses surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name] and [Founder’s Name], and provide incentives to utilize her services.

[Company Name] will advertise its services in key publications, including newspapers and area magazines. Additionally, the company will print brochures and place them at local businesses that may be interested in hiring a virtual assistant.

Pricing Strategy

[Founder’s Name] will charge her services on an hourly basis of $20/hr. This hourly rate will remain the same no matter what client she works with or which services she provides.

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