Virtual Assistant Business Plan Template [Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will provide services to businesses and solopreneurs across the globe. Since [Company Name] is a remote virtual assistant business, [Founder’s Name] will be open to helping most companies or entrepreneurs who need administrative help.

Customer Segmentation

Though [Founder’s Name] is open to working with a variety of businesses, she expects to work primarily with the following three customer segments:

  • Small businesses: Small businesses often see rapid growth and find themselves overwhelmed with all the day-to-day functions as they expand and take on new customers and clients. They need an experienced virtual assistant to help with the basic administrative tasks so they can focus on their services and products.
  • Medium-sized businesses: Though medium-sized businesses are often stable enough to hire their own team of administrative assistants, many still look to virtual assistants to help with certain mundane administrative tasks and to cut down on costs.
  • Solopreneurs: Solopreneurs often take on quite a bit of work but don’t have the resources to do it themselves or hire a large team. Therefore, they are often eager to hire a virtual assistant to help them with some of the more basic and routine tasks.
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